How To Become A Bookie in 3 Easy Steps

how to become a bookie

Learn how to become a bookie, and get ready to start processing wagers easily with pay per head services.

How To Become A Bookie: The Steps

These are the steps to learn how to become a bookie:

  1. Get knowledge
  2. Get Pay per Head solutions
  3. Get funds

How To Become A Bookie: Step 1. Get Knowledge

The first step when it comes to learning how to become a bookie is to acquire the necessary knowledge. This means that you should study sports betting, sales, and everything in between. You need to know your product, and you also need to know how to promote it.

How To Become A Bookie: Areas To Focus on

To learn how to become a bookie properly, these are the areas you should focus on:

Sports Betting

So, make sure to read all the possible books related to how to bet on sports until you feel so comfortable as to speak about betting on sports in a fluid and natural way. A great tip is to find an old school bookmaking agent, and take that person as your mentor. Try to learn all you can about the profession, the do’s and don’t, and everything you believe can give you an edge. You can start with these free football sports betting tips.


If you’ve watched the movie Glengarry Glenross, you’re probably familiarized with the phrase ABC = Always Be Closing. And that is exactly what you need to do as a bookie, to always be selling your wagering services to all possible prospects.

How To Become A Bookie: Step 2. Get Pay per Head

The next step to learn how to become a bookie is to get pay per head services. These are third-party solutions that are offered by offshore PPH companies, and that are aim at helping you grow a successful business without the expensive overhead costs.

Pay per head solutions includes access to a call center and a website for your players to get their action. And you also get access to bookie software, allowing you to control every single aspect from your business directly from your mobile phone.

How To Become A Bookie: Pay Per Head Services Explained

Next in our how to become a bookie quick guide, let’s check out what those pay per head solutions are all about.

So how does pay per head work?

All you need to do to get access to these services is to search for the right pay per head Costa Rica company. Once you’ve signed up with your prefered PPH Shop, just let them know how many clients you have in your bookie portfolio, how much you plan to grow, and what services are you interested in.

Then, the PPH representative will sit down with you and will come up with a PPH weekly fee. This is a pay per head fee, which means that, for example, you’ll need to pay $10 per head on a weekly basis. And, what’s great about this fee is that most big PPH companies will charge you based on actual usage.

This means that you’re just paying for players that actually get some betting action. So, let’s say that only 25 out of your total 50 clients played during a given week, then, you only pay for the active 25, and not for the inactive players.

The available pay per head services are:

  • Offshore call center
  • Custom website
  • Online casino
  • Bookie software

Offshore Call Center

It’s time in this how to become a bookie guide to learn what an offshore call center from a PPH Shop is.

Your players will get access to an offshore call center, where they can place their bets with the help of skilled wagering clerks. What’s great about this service is that you can get your own 1-800 number, and that’s a factor that can really distinguish you from the standard bookie.

The top PPH companies are located in Costa Rica, and so that’s where offshore call centers are located. This is great news for you as a bookmaker. And the reason is because this is a country with a long history of legal gambling, where betting companies can grow their operations backed by the best human talent.

Custom Website

Next in our how to become a bookie guide, let’s learn all about custom websites for bookies.

You can also have access to your own customer website. This is a site that will be available only to your own clients, and needless to say, this is also a another factor that will help you stand out greatly from those agents that are still running their business the old school way.

This is a service that’s charged as an extra, and if offers full customization. This means that you can pick your favorite domain name (the www.), the design, and also the particular services you want to offer to your clients.

Online Casino

Now in this how to become a bookie guide, let’s see why adding an online casino to your wagering operation makes a lot of sense.

Bookie Software

Now in this quick how to become a bookie guide, let’s check out what sportsbook software is, and what it can do for you:

You can run all the sportsbook operation with the help of specialized bookie software. This sports betting tool includes reports related to your clients and their wagering activities. There’s a good variety of these reports, and they give you an overall picture of how well your business is doing.

With this tool, you can check the activity of one or all of your clients for the current day, the current week, the full month, and so on. And this data is not just good to let you know about the current status of your operation, but also it can also indicate betting trends.

And that data, you can be even more prepared when you discuss your business with a prospective new client, making it easier for you to know exactly which buttons to push to get another client in your bookmaking portfolio.

How To Become A Bookie: Step 3. Get Funds

The next step when it comes to learning how to become a bookie is to acquire the necessary funds to run the sports betting operation.

These are some sources from where you can get these valuable startup funds:

  • Your own cash: If you have the money you need in your bank account, then that’s great, because that means that all the money you make with your business will be fully yours. But this also means that you’ll be assuming all the risk yourself.
  • Family and friends: If you have a family member or a friend that’s also a gambler and want to jump in the bookie business with you, then this is also great. Sure, you’ll have to share some of the profits, but risk is also shared.
  • Angel investor: You can also opt for getting the cash you need from an angel investor, which is an individual or company that invests in money in different business ventures for a profit. Some of these angel investors just want that, a profits, and that’s it, while others might want to share of the risk with you for an actual share of your business.

Thank you for reading our how to become a bookie guide, we wish you the best of luck with your new bookmaking operation!